DIAMOND Information - “THE BRILLIANT CHOICE

What you should know about Diamonds:

You are about to enter an enchanted world of romance, legend and history, if you are considering of buying a diamond. Indeed, it was said that Cupid's arrows were tipped with diamonds. The Ancient Greeks believed that diamonds were splinters of stars that fell to earth, and some said they were the tears of Gods. Diamonds have been worshiped and sought after for thousands of years and have today become the ultimate gift of love.

Why a diamond?

The reasons for buying a diamond are as diverse as the people who desire them.

Diamonds are beautiful:

Formed millions of years ago, the youngest diamond being 900 million years old, they have stood the test of time. Their fire, brilliance and scintillation never fades. Each diamond is a unique gift of nature, meant to be cherished for a lifetime.

Diamonds are durable:

A diamond is the hardest natural substance known. The very word 'diamond' comes from the Greek term adamas meaning unconquerable. They resist deterioration and you can be confident that the diamond you buy today will shine as brilliantly when your great-grandchildren wear it.

Diamonds are rare:

For every carat of rough diamonds recovered, more than 250 tonnes of ore have to be mined and processed. Only 20% will be of gem quality. Each stone loses, on average, more than half its original weight during cutting and polishing.